Goldsmiths School
An accessible, informative, and welcoming digital hub for Goldsmiths School, designed to connect prospective students, parents, and alumni.
Key Highlights
- Audience-segmented navigation
- WCAG 2.1 AA Accessibility
- Dynamic campus events calendar
- Integrated admissions portal
The Challenge
Goldsmiths School's website had become a labyrinth of outdated information. Prospective parents couldn't easily find admissions data, and current students struggled to access portals. The site lacked accessibility features and didn't reflect the school's vibrant campus life.
Our Approach
We began with a massive content audit, pruning redundant pages and establishing a clear, user-centric information architecture. We designed intuitive navigation tailored to three distinct user journeys: Prospective Parents, Current Students, and Alumni. Accessibility (WCAG 2.1 AA) was baked into the design from day one.
The Result
The new educational portal is bright, welcoming, and incredibly easy to navigate. It features a dynamic mega-menu, an integrated campus events calendar, and a vibrant showcase of student achievements. The clear signposting resulted in a massive reduction in calls to the admissions office for basic queries.
Design Impact
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