Design Background

Find out what to build before you pay to build it

Most software budgets die in the same 4 places

Without proper design and validation upfront, development teams inevitably run into these costly traps.

Building unwanted features
01

Building unwanted features

Features get built that nobody asked for, because nobody asked the users.

Expensive early redesigns
02

Expensive early redesigns

The product needs a redesign six months after launch, which costs more.

Budget overruns
03

Budget overruns

Development runs over budget because designs kept changing mid build.

Confusing user experience
04

Confusing user experience

The product works but people do not use it, because it is confusing in ways the team stopped being able to see.

Design done before development is the cheapest insurance in software.

Changing a screen in Figma costs an hour.

Changing it after launch costs a sprint!

What you actually get

We do not just hand over pretty pictures. You receive a comprehensive blueprint ready for development. Tap or hover over the cards to see the details.

User research summary

User research summary

User research summary

A deep dive into your target audience. We document user personas, their primary goals, pain points, and behavioral patterns. This ensures every design decision is grounded in real user needs, preventing costly assumptions.

Competitor teardown

Competitor teardown

Competitor teardown

A comprehensive analysis of direct and indirect competitors. We identify market gaps, evaluate their UX strengths and weaknesses, and map out opportunities for your product to deliver a superior, differentiated experience.

User flows & wireframes

User flows & wireframes

User flows & wireframes

The structural blueprint of your app. We map out every interaction path and create low-fidelity wireframes to finalize the layout and navigation logic before committing to visual styling, ensuring a frictionless user journey.

High fidelity UI design

High fidelity UI design

High fidelity UI design

Pixel-perfect, production-ready screen designs. We apply typography, color theory, and visual hierarchy to create a beautiful, modern interface that aligns with your brand identity and maximizes user engagement.

Clickable prototype

Clickable prototype

Clickable prototype

An interactive, high-fidelity mockup of your product. This allows you to tap through screens exactly like a real app, enabling stakeholder approval and user testing before a single line of code is written.

Design system

Design system

Design system

A comprehensive library of reusable UI components, colors, typography, and spacing rules. This ensures absolute visual consistency across your product and dramatically speeds up both design and development.

Developer handoff files

Developer handoff files

Developer handoff files

Immaculately organized Figma files prepared specifically for engineering. We include detailed specifications, asset exports, and interaction notes so the development team can build exactly what was designed without guesswork.

Process and Timeline

A structured, transparent approach to design that moves fast without skipping steps.

1
Week 1

Discovery and research

Stakeholder interviews, user research, competitor analysis, and success metrics.

2
Week 2

Flows and wireframes

Structure first. We agree what every screen does before deciding how it looks.

3
Weeks 3 to 4

UI design and prototype

High fidelity screens, the clickable prototype, and at least one round of feedback and revision.

4
Final days

Handoff

Design system, organised files, and a walkthrough call with whoever is building it.

Packages and Pricing

Publishing at least a starting price shortens sales cycles and filters out unserious enquiries. Here are our suggested tiers.

Design Audit

A thorough UX/UI audit of your existing app with actionable teardowns and wireframes. A thorough UX/UI audit of your existing app with actionable teardowns and wireframes.

Heuristic UX evaluation & usability score
Visual redesign recommendations
Interactive Figma prototype of key screens
5-day turnaround time
Mountain landscape background

Full Product Design

End-to-end design system, component library, and production-ready UI for your entire product. End-to-end design system, component library, and production-ready UI for your entire product.

Complete UI/UX design system in Figma
User flow mapping & clickable prototype
Developer handoff documentation & tokens
Unlimited design revisions during sprint

Design Subscription

Dedicated senior UI/UX designer embedded into your team for ongoing product iterations. Dedicated senior UI/UX designer embedded into your team for ongoing product iterations.

One request at a time, unlimited total
Average 48-hour delivery per task
Direct Slack & Figma communication
Pause or cancel anytime

Frequently asked questions

Everything you need to know about our product design process and deliverables.

Usually yes, and it is cheaper than being wrong. Even one week of research regularly changes what gets built first. If your plan survives the research untouched, you have spent a small amount to build with real confidence instead of hope.
Designer working on app UI

Design that works around you

Send us your product or idea. We will walk through it live, point out the three biggest UX problems we see, and show you how to fix them.

Got a product in need of a refresh?